In 2022, I teamed up with marketing agency Invisible north to execute on their TIMES SQUARE EARTH DAY TAKEOVER campaign for green blockchain ALGORAND. For 1 hour, we turned the billboards in NYC’s Times Square into a near total blackout to raise awareness of the energy cost of powering these massive screens.

I worked closely alongside the design team to create an immersive transitional moment, cascading the motion throughout the billboards before they collapsed to black.